DATELINE 2005: Here at Pop Culture PR, we like to share some of our inspired creative work from the past. Many of these same ideas can be copied with some variation — to generate headlines that go viral.
Steve Harvey ONLY IN L.A.
L.A. Man’s ’83 Citation Is Sitting Pretty in Ugly Car Contest May 06, 2005|Steve Harvey
I don’t want to say the Ugliest Car in America contest has gotten ugly, but it has become a bit complicated. First place was originally awarded to a Santa Cruz jalopy whose body was adorned with more than a dozen clay likenesses of faces. Problem was, it was a neighbor who submitted the photo and the owner of the mobile artwork couldn’t be contacted for permission to show it.
So now the winner may be Larry Locket of L.A. and his 1983 Chevy Citation, says Darren Shuster, a spokesman for DonateCarUSA.com. The company is holding the contest to remind motorists that they can receive income tax deductions for cars turned over to charities. Which brings up another twist. Locket has no intention of giving up his beloved Citation, nicknamed the Bucket, which is two shades of brown (see photo). “He loves it,” Shuster says. “He says it runs great.” And that’s OK, Shuster says. Entrants don’t need to donate their heaps. But to improve the scenery, Shuster says, “they should.”
LINK TO ORIGINAL ARTICLE http://articles.latimes.com/2005/may/06/local/me-only6