Pop Culture PR is a global public relations, media relations and publicity firm headquartered in Los Angeles, with additional presence in Costa Rica, Washington, D.C. and Asia.

Over the years, the agency has worked with high-profile brands such as Phil Mickelson, Starbucks and Ancestry, Silicon Valley and Robotics Startups, gaining extensive experience across various industries. The firm has also partnered with consumer and lifestyle clients like Vivendi Universal Studios, MillionaireMatch Broadcast Television, showcasing its diverse and far-reaching expertise in international media relations and public affairs.

Renowned for crafting impactful publicity campaigns that reach hundreds of millions of people, Pop Culture PR has built a strong international reputation for executing large-scale, global outreach initiatives.

The agency has received recognition from major outlets such as ESPN, The New York Times, TMZ, The Los Angeles Times, and PRWeek. As it celebrates its 28th anniversary in 2025, the firm continues to lead.

The firm was founded by Darren Shuster and you can learn more here.