1. Darren Shuster, the CEO and Founder of 18-year old, Los Angeles-based Pop Culture PR, has appeared on two dozen LIVE or taped TV segments since January 1, 2015. These included FOX, CBS, ABC, NBC and CNN appearances on behalf of selected clients.
2. Designer and Mega Successful Martin Keen, Founder of KEEN Footwear, made LIVE National TV appearances on Bloomberg TV and The Wall Street Journal TV, along with a feature piece in The Washington Post. read more...
The behind-the-scenes video for a SnoreStop photoshoot, the nationally recognized anti-snoring solution, went viral after 250+ media outlets covered the ads. For a more complete case study on the PR campaign by Pop Culture PR, click here.
Here’s an arctic blast from the past.
Back in 2006, Darren Shuster, Pop Culture PR’s Founder, stayed with Eskimos in the village of White Mountain, Alaska (“it made Nome look like Anchorage”). PokerShare.com was looking to rename an Alaskan town, Bluff, to one of its own moniker — PokerShare.com, U.S.A.
Darren’s job — upon accepting this mission — was to meet with the elders of the village to have a community discussion. You see, in native Alaska, communities actually meet and discuss money, safety, development, education and other issues. As the locals were very warm and hospitable, our fearless agency leader lost more than $150 in a living room Poker game with his hosts. Upon sunrise, he joined the Dominos Pizza deliveryman on his flight back to Nome. read more...
