The news story is only sometimes the product. Sometimes, the founder of the company is the story. The Towson Watch Company, founded by Spencer Shattuck, fits this PR model.
While the limited series watches received top-of-screen attention from trade publications like Hodinkee and The Time Bum, Pop Culture PR’s mission was to generate brand-name media attention outside top watch trades. read more...
Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photography.
1. Darren Shuster, the CEO and Founder of 18-year old, Los Angeles-based Pop Culture PR, has appeared on two dozen LIVE or taped TV segments since January 1, 2015. These included FOX, CBS, ABC, NBC and CNN appearances on behalf of selected clients.
2. Designer and Mega Successful Martin Keen, Founder of KEEN Footwear, made LIVE National TV appearances on Bloomberg TV and The Wall Street Journal TV, along with a feature piece in The Washington Post. read more...
The behind-the-scenes video for a SnoreStop photoshoot, the nationally recognized anti-snoring solution, went viral after 250+ media outlets covered the ads. For a more complete case study on the PR campaign by Pop Culture PR, click here.
