The news story is only sometimes the product. Sometimes, the founder of the company is the story. The Towson Watch Company, founded by Spencer Shattuck, fits this PR model.
While the limited series watches received top-of-screen attention from trade publications like Hodinkee and The Time Bum, Pop Culture PR’s mission was to generate brand-name media attention outside top watch trades. read more...
Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photography.
1. Darren Shuster, the CEO and Founder of 18-year old, Los Angeles-based Pop Culture PR, has appeared on two dozen LIVE or taped TV segments since January 1, 2015. These included FOX, CBS, ABC, NBC and CNN appearances on behalf of selected clients.
2. Designer and Mega Successful Martin Keen, Founder of KEEN Footwear, made LIVE National TV appearances on Bloomberg TV and The Wall Street Journal TV, along with a feature piece in The Washington Post. read more...
2005: Here at Pop Culture PR, we like to share some of our inspired creative work from the past. Many of these same ideas can be copied with some variation — to generate headlines that go viral.
I don’t want to say the Ugliest Car in America contest has gotten ugly, but it has become a bit complicated. First place was originally awarded to a Santa Cruz jalopy whose body was adorned with more than a dozen clay likenesses of faces. Problem was, it was a neighbor who submitted the photo and the owner of the mobile artwork couldn’t be contacted for permission to show it. read more...
