December 25, 2017

POP CULTURE PR TO UNVEIL THE FASTEST MICRO DRONE at CES 2018

Here’s the formal press release:

UVIFY, WINNER OF CES 2017 BEST DRONE, TO UNVEIL WORLD’S FASTEST MICRO DRONE AT CES 2018

The pre-CES Drone Rodeo event provides visitors with the opportunity to experience OORI, UVify’s latest drone

Las Vegas, NV —  (DECEMBER 25, 2017) — One day before the official opening of CES in Las Vegas, the media will have the opportunity to experience OORI, the newest drone from UVify, maker of the Draco, the winner the CES 2017 Best Drone/Robot award from Engadget, Best Danger from The Verge, and Best Drone from Robotics Trends, at the Drone Rodeo on Monday, January 8, 2018. read more...

January 25, 2017

COURTNEY REFAKES IS THE FACE FOR YEPZON CONTENT CAMPAIGN

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Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Tampere, Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photographyfor the project.

September 14, 2014

BOOK EXCERPT: “Viral Marketing” Is Just a Fancy Name for Word-of-Mouth Marketing

BOOK EXCERPT: HYPERCREATIVE PR by Darren Shuster, CEO of Pop Culture PR

PR Confession #18: ‘Going Viral’ is just a fancy name
for word-of-mouth marketing.

Big companies do it. Small companies do it. Presidential candidates do it. Successful Peacocks do it. Each strives to stand-out in the noisy and fragmented marketplace. The marketing term du jour is “viral marketing” — which is really just a fancy term for word-of-mouth, word-of-mouse, buzz marketing or watercooler talk. read more...