Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photography.
March 2014. Magic Mountain. Valencia, California. Ride: Goliath. Top Speed: 93 mph [Source: Goliath Wikipedia].
Our fearless leader, Darren Shuster, CEO of Pop Culture PR, is not immune to his own agency’s official Adrenaline Sessions (featured above holding on for dear life). Staffers must be willing to drop more than 300 feet at 93 miles per hour (or, as Shuster suggests, “they simply may not have the fortitude to thrive in the PR industry these days!”). Journalists, producers, bloggers and all sorts of influencers tell our staff yes, no and maybe every 5 minutes of the day, 24/7; crisis communications can’t be avoided with the most unexpected of clients; social media never sleeps; and global campaigns don’t know what dinner time for the staff means. read more...
