March 2014. Magic Mountain. Valencia, California. Ride: Goliath. Top Speed: 93 mph [Source: Goliath Wikipedia].

Our fearless leader, Darren Shuster, CEO of Pop Culture PR, is not immune to his own agency’s official Adrenaline Sessions (featured above holding on for dear life). Staffers must be willing to drop more than 300 feet at 93 miles per hour (or, as Shuster suggests, “they simply may not have the fortitude to thrive in the PR industry these days!”). Journalists, producers, bloggers and all sorts of influencers tell our staff yes, no and maybe every 5 minutes of the day, 24/7; crisis communications can’t be avoided with the most unexpected of clients; social media never sleeps; and global campaigns don’t know what dinner time for the staff means.

So, you get the idea. This is the secret sauce behind our high energy staff here at Pop Culture PR! Great action. Not for the meek. But what a ride!

INTERNAL AGENCY MEMO: Those either afraid of roller coasters — or unwilling to push past their fears daily — need not apply for employment with our type of agency.