Darren, Author at Pop Culture PR

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January 25, 2017

COURTNEY REFAKES IS THE FACE FOR YEPZON CONTENT CAMPAIGN

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Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photography.

May 24, 2015

5 Facts About Pop Culture PR in 2015

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1. Darren Shuster, the CEO and Founder of 18-year old, Los Angeles-based Pop Culture PR, has appeared on two dozen LIVE or taped TV segments since January 1, 2015. These included FOX, CBS, ABC, NBC and CNN appearances on behalf of selected clients.

2. Designer and Mega Successful Martin Keen, Founder of KEEN Footwear, made LIVE National TV appearances on Bloomberg TV and The Wall Street Journal TV, along with a feature piece in The Washington Post. read more...

July 12, 2014

RETRO POST: Creativity Gets Ugly for DonateCarUSA.com in 2005

2005: Here at Pop Culture PR, we like to share some of our inspired creative work from the past. Many of these same ideas can be copied with some variation — to generate headlines that go viral.

Steve Harvey ONLY IN L.A.

L.A. Man’s ’83 Citation Is Sitting Pretty in Ugly Car Contest May 06, 2005|Steve Harvey

I don’t want to say the Ugliest Car in America contest has gotten ugly, but it has become a bit complicated. First place was originally awarded to a Santa Cruz jalopy whose body was adorned with more than a dozen clay likenesses of faces. Problem was, it was a neighbor who submitted the photo and the owner of the mobile artwork couldn’t be contacted for permission to show it. read more...

April 23, 2014

Pop Culture PR Staffers With DJ BABYCHINO At MTV Movie Awards 2014

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Our staffers were having a great time at the 2014 MTV Movie Awards in April — hang in’ with the world’s youngest DJ (and a weekly regular at MGM in Vegas), DJ Baby Chino. Agency staffers couldn’t resist a photo opportunity (guess they’re in the right business!).

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Creativity is measured by results achieved. Darren Shuster
CEO & Founder, Pop Culture PR

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