Pop Culture PR’s Challenge: To convince mainstream business media to share the news about Mickelson’s non-golf related ventures. To overcome this hurdle, we had to present a strong business case above and beyond the Champion’s legendary golf career.
Our job was to media train, prepare materials and book Mickelson surrounding news of his partnership with a food franchise company for National Broadcast TV — along with mainstream magazines, online newspapers, trade publications and Web news sites. Therefore, we concentrated on a combination of food industry and technology trends to help create a larger story around Mickelson.
