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June 19, 2019

Golf Champion Phil Mickelson Media Tour

Pop Culture PR’s Challenge: To convince mainstream business media to share the news about Mickelson’s non-golf related ventures. To overcome this hurdle, we had to present a strong business case above and beyond the Champion’s legendary golf career.

Our job was to media train, prepare materials and book Mickelson surrounding news of his partnership with a food franchise company for National Broadcast TV — along with mainstream magazines, online newspapers, trade publications and Web news sites. Therefore, we concentrated on a combination of food industry and technology trends to help create a larger story around Mickelson. read more...

March 11, 2014

Starbucks Retail Push

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Media Relations for 3,200 North American Stores

Pop Culture PR introduces the world to Starbucks Retail — including Brain Games and other items in all Starbucks locations throughout North America.

Pop Culture PR’s Challenge: To develop creative news stories surrounding the launch of retail brands at 3,200 Starbucks stores. Previous efforts had failed to garner substantial press attention and Seattle executives were looking for “outside the box” ideas to generate mass consumer attention. Pop Culture PR was brought on board to tell the story of change in Starbucks branding to mass consumers — from coffee to coffee / retail / music / games retail. read more...

March 11, 2014

Bodog Gambling

PR Agency of Record for Bodog: The #1 Online Poker Brand in the World

“Darren [CEO of Pop Culture PR] has an uncanny knack for assembling the most talented group of PR geniuses and creative eccentrics I’ve ever seen.”

— Calvin Ayre, CEO and Founder of Bodog

As the Los Angeles public relations agency of record, Pop Culture PR also helped to produce and promote the 2005 Card Player of the Year Awards for Bodog — the #1 global online poker brand on the planet. CEO and Founder Calvin Ayre hired the firm to beef up brand recognition in the U.S. and Canada. Bodog brand recognition increased by 18% amongst online gamblers in the U.S. within 18 months based on a survey of more than 5,000 “active online gamblers” (defined by “gambling online at least 3 times per month”). read more...

March 11, 2014

PokerShare Tops 250M

Mikey Vegas disturbing

PokerShare.com reaches 250 million people

LINKS

Rasmussen.edu     Entrepreneur Magazine

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Creativity is measured by results achieved. Darren Shuster
CEO & Founder, Pop Culture PR

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