Golf Champion Phil Mickelson Media Tour

Pop Culture PR’s Challenge: To convince mainstream business media to share the news about Mickelson’s non-golf related ventures. To overcome this hurdle, we had to present a strong business case above and beyond the Champion’s legendary golf career.

Our job was to media train, prepare materials and book Mickelson surrounding news of his partnership with a food franchise company for National Broadcast TV — along with mainstream magazines, online newspapers, trade publications and Web news sites. Therefore, we concentrated on a combination of food industry and technology trends to help create a larger story around Mickelson.

We also wrote, produced and directed Mickelson’s several promotional video segments about his business experience and ventures. A true professional, and longtime promoter of major brands on and off the course, the 5-time golf Champion demonstrated his unique PR talents — successfully carrying his message to the mainstream media.

Here are a few samples of our work:

Selected Media Hits:

NY Post

Entrepreneur Magazine


Yahoo! News

Golf Magazine

Golf Digest

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