UFC World Champion “Cyborg” Justino Photoshoot

World Champion Cris “Cyborg” Justino worked with Pop Culture PR to help spread the word about a consumer technology company’s line of products — both tough competitors. The agency retained the MMA champion to engage her millions of fans with an advertisement and photo content campaign. Production was assisted by team member and in-house photographer, Matt Crum, who shot a series of candid photos in a six-hour session. The location was Tito Ortiz’s gym in Orange County, CA.