Global media attention leads to $8.5 million in sales and a ‘true phenomenon’ around the world

What do Star Wars, PR, and Wicked Lasers have to do with one another? More than you think! Pop Culture PR helped to spread the word that Wicked Lasers — producers of the most powerful laser on the planet — was being dubbed “a real-life Star Wars light saber” available to gadget and gizmo junkies far and wide. Well, the sales speak for themselves.