Pop Culture PR Launches OkCupid

From the early years of OkCupid.com’s launch, Pop Culture PR was tapped for its creative content and marketing copy. Our mission was to help define the positioning and branding of the company to mass consumers.

One day, we told the founder of OkCupid.com that his name was not ideal, that it was a bit confusing and didn’t seem to really represent the company’s truly unique value proposition. We split for creative differences. Guess we were wrong: The company has since sold for hundreds of millions of dollars.