Darren Shuster, Director
After emerging from the UCLA Ph.D. program in the mid-1990s, Shuster went on to build a boutique PR firm based in Los Angeles, Silicon Valley and Costa Rica over the next 18 years. Working with name brands like Ancestry.com and Starbucks, as well as start-up online gambling sites like GoldenPalace.com and BoDog.com, the agency created some of the most memorable publicity stunts in the industry. Reaching hundreds of millions of people with Poker-playing monkeys, town re-namings and turning a house into the world’s first billboard (“homevertisement”), Pop Culture PR continues to specialize in traffic-generating ideas, headlines and content. Earning awards and accolades from Entrepreneur Magazine, ESPN and PRWEEK, the founder of the agency is now ready to reveal strategic insights, lessons learned and best of all, confessions, from a veteran agency insider in his upcoming book, “Hypercreative PR: 39 Confessions of a Deadly Verbomaniac” in 2016 (Preface by Mark Hughes, Author of marketing classic, “Buzzmarketing”).
Sent from the heavens …and dropped into our Los Angeles Office, Chapman joined Pop Culture PR in early 2013 and proceeded to launch several highly successful social media campaigns. Her work has contributed to reaching millions of people for SnoreStop (a national brand of anti-snoring solutions) — by means of online buzz, hundreds of thousands of comments, visit, comments, YouTube views + 200 global media / TV spots. She has recently built a social media campaign around World Champion Cris Cyborg, helping to reach hundreds of thousands of people each month.
With camera experience on such popular shows as Real Housewives of Beverly Hills, Crum’s work has been featured around the world.