March 19, 2014
RETRO POST: Pop Culture PR CEO Goes Full Arctic Circle!
Here’s an arctic blast from the past.
Back in 2006, Darren Shuster, Pop Culture PR’s Founder, stayed with Eskimos in the village of White Mountain, Alaska (“it made Nome look like Anchorage”). PokerShare.com was looking to rename an Alaskan town, Bluff, to one of its own moniker — PokerShare.com, U.S.A.
Darren’s job — upon accepting this mission — was to meet with the elders of the village to have a community discussion. You see, in native Alaska, communities actually meet and discuss money, safety, development, education and other issues. As the locals were very warm and hospitable, our fearless agency leader lost more than $150 in a living room Poker game with his hosts. Upon sunrise, he joined the Dominos Pizza deliveryman on his flight back to Nome.
March 12, 2014
Pop Culture PR Celebrates 17 Years In 2014
Darren Shuster, the founder of Pop Culture PR, was originally inspired by Andy Warhol, mass consumer media, and the entire pop culture movement. That’s where the agency gets its name.