Pop Culture PR’s Challenge: To convince mainstream business media to share the news about Mickelson’s non-golf related ventures. To overcome this hurdle, we had to present a strong business case above and beyond the Champion’s legendary golf career.

Our job was to media train, prepare materials and book Mickelson surrounding news of his partnership with a food franchise company for National Broadcast TV — along with mainstream magazines, online newspapers, trade publications and Web news sites. Therefore, we concentrated on a combination of food industry and technology trends to help create a larger story around Mickelson. read more...

Media Relations for 3,200 North American Stores

Pop Culture PR introduces the world to Starbucks Retail — including Brain Games and other items in all Starbucks locations throughout North America.

Pop Culture PR’s Challenge: To develop creative news stories surrounding the launch of retail brands at 3,200 Starbucks stores. Previous efforts had failed to garner substantial press attention and Seattle executives were looking for “outside the box” ideas to generate mass consumer attention. Pop Culture PR was brought on board to tell the story of change in Starbucks branding to mass consumers — from coffee to coffee / retail / music / games retail. read more...

100 Celebrities, One Day: 2011 MTV Movie Awards

Pop Culture PR’s Los Angeles office worked the backstage access celebrity interviews for MTV Movie Awards production.

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The 2011 MTV Movie Awards

How we earned global attention for the Junk Raft project

Two California men — with the help of Pop Culture PR (www.popculturepr.com) — sail to Hawaii on a boat made from junk to bring awareness to ocean pollution around the world. read more...