BOOK EXCERPT: HYPERCREATIVE PR by Darren Shuster, CEO of Pop Culture PR
PR Confession #18: ‘Going Viral’ is just a fancy name
for word-of-mouth marketing.
Big companies do it. Small companies do it. Presidential candidates do it. Successful Peacocks do it. Each strives to stand-out in the noisy and fragmented marketplace. The marketing term du jour is “viral marketing” — which is really just a fancy term for word-of-mouth, word-of-mouse, buzz marketing or watercooler talk.