BOOK EXCERPT: HYPERCREATIVE PR by Darren Shuster, CEO of Pop Culture PR
Foreword by Mark Hughes, Author of Best-Selling Buzzmarketing (Penguin Press)
It’s been 10 years since Buzzmarketing was published. Translated into dozens of languages around the world, the book encouraged marketers to do things unconventionally and creatively to have greater impact with fewer dollars. Well, the more things change, the more they stay the same. While traditional newsrooms have contracted or folded, and new media and social media have created totally new information pathways, the rules of the game have stayed precisely the same.