Global media attention leads to $1.5 million in sales for Wicked Lasers
What does Star Wars, PR and Wicked Lasers have to do with one another? More than you think! Pop Culture PR helped to spread the word that Wicked Lasers — producers of the most powerful laser on the planet — was being dubbed “a real life Star Wars light saber” available to gadget and gizmo junkies far and wide. Well, the sales speak for themselves.