PR Agency of Record for Bodog: The #1 Online Poker Brand in the World
“Darren [CEO of Pop Culture PR] has an uncanny knack for assembling the most talented group of PR geniuses and creative eccentrics I’ve ever seen.”
— Calvin Ayre, CEO and Founder of Bodog
As the Los Angeles PR agency of record, Pop Culture PR also helped to produce and promote the 2005 Card Player of the Year Awards for Bodog — the #1 global online poker brand on the planet. CEO and Founder Calvin Ayre hired the firm to beef up brand recognition in the U.S. and Canada. Bodog brand recognition increased by 18% amongst online gamblers in the U.S. within 18 months based on a survey of more than 5,000 “active online gamblers” (defined by “gambling online at least 3 times per month”).