22 Years in Consumer + Lifestyle PR

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What’s Your Story?

Publicity works best when it entertains and captures the attention of millions of mass consumers. Do you have a story to tell? Is it David versus Goliath? Has the founder overcome difficult obstacles? Looking for celebrity endorsements? Have you built a better ‘mousetrap’? We are ready to listen to your story.

We Specialize in Mass Consumer PR

Specializing in mass consumer PR, we employ creative, media-friendly headlines to tell your story. With both a sense of humor — and a relevance to current news cycles — we know how to communicate with American Consumers. We directly introduce your company to individual producers, editors and journalists. Since 1997, more than 750 million viewers, readers and listeners have been reached on behalf of our clients; brand name media moves the needle.

19 Individual PR Services

  • Media Research
  • Story Development
  • Competitive Analysis
  • Media List Creation
  • News Releases
  • Pitch Letters
  • PR Stunts
  • Publicity Photography
  • Brand Development
  • Press Conferences
  • Clip Tracking
  • Media Training
  • Post-Interview Feedback
  • Electronic Press Kits
  • Publicity Photo Post-Production
  • Product Placement
  • Celebrity Endorsement
  • Interview Coordination
  • PR Strategy and Planning

 

Man vs. Poker Robot

Live at The World Series of Poker

The agency produced this friendly competition for a $100k take-home prize — who’s smarter, man or computer?

Childrens Hospital of LA

Los Angeles Fundraising Event

We feel truly honored to have been asked to serve as head PR team for the entire production — thank you to St. Jude’s Hospital and Paradigm Shift Worldwide.

Volkswagen Lounge

Sundance Film Festival

There’s only one Sundance Film Festival. Pop Culture Staff were happy campers working on such a global stage, and in the heart of Main Street!

Check Out Our Case Studies.

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