Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Tampere, Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photographyfor the project.
ibattz (www.ibattz.com), the makers of high-end mobile device charging units, has brought on World Champion Cris “Cyborg” Justino to help spread the word about the consumer technology company’s line of products. In September 2015, Pop Culture PR retained the mixed martial arts champion to engage her hundreds of thousands of social media fans with a fresh advertisement and photo content campaign. Pop Culture PR produced the photo campaign with team member and in-house photographer, Matt Crum, who shot a series of candid and promotional photos in Los Angeles.
BOOK EXCERPT: HYPERCREATIVE PR by Darren Shuster, CEO of Pop Culture PR
Traditional media was always thought to be competitive, underpaid and deadline-driven. These things made it possible for PR writers to more easily “sell” their content. But the media — including social and new media — remain staunchly competitive, wholly underpaid and obsessively deadline-driven.