Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Tampere, Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photographyfor the project.
BOOK EXCERPT: HYPERCREATIVE PR by Darren Shuster, CEO of Pop Culture PR
PR Confession #18: ‘Going Viral’ is just a fancy name
for word-of-mouth marketing.
Big companies do it. Small companies do it. Presidential candidates do it. Successful Peacocks do it. Each strives to stand-out in the noisy and fragmented marketplace. The marketing term du jour is “viral marketing” — which is really just a fancy term for word-of-mouth, word-of-mouse, buzz marketing or watercooler talk.