Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Tampere, Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photographyfor the project.
1. Darren Shuster, the CEO and Founder of 18-year old, Los Angeles-based Pop Culture PR, has appeared on two dozen LIVE or taped TV segments since January 1, 2015. These included FOX, CBS, ABC, NBC and CNN appearances on behalf of selected clients.
March 2014. Magic Mountain. Valencia, California. Ride: Goliath. Top Speed: 93 mph [Source: Goliath Wikipedia].
Our fearless leader, Darren Shuster, CEO of Pop Culture PR, is not immune to his own agency’s official Adrenaline Sessions (featured above holding on for dear life). Staffers must be willing to drop more than 300 feet at 93 miles per hour (or, as Shuster suggests, “they simply may not have the fortitude to thrive in the PR industry these days!”). Journalists, producers, bloggers and all sorts of influencers tell our staff yes, no and maybe every 5 minutes of the day, 24/7; crisis communications can’t be avoided with the most unexpected of clients; social media never sleeps; and global campaigns don’t know what dinner time for the staff means.
Here’s an arctic blast from the past.
Back in 2006, Darren Shuster, Pop Culture PR’s Founder, stayed with Eskimos in the village of White Mountain, Alaska (“it made Nome look like Anchorage”). PokerShare.com was looking to rename an Alaskan town, Bluff, to one of its own moniker — PokerShare.com, U.S.A.
Darren’s job, upon accepting this mission, was to meet with the elders of the village to have a community discussion. You see, in native Alaska, communities actually meet and discuss money, safety, development, education and other issues. As the locals were very warm and hospitable, our fearless agency leader lost more than $150 in a living room Poker game with his hosts. Upon sunrise, he joined the Dominos Pizza deliveryman on his flight back to Nome.