Finnish-based Yepzon hired Pop Culture PR to create fresh new content for the new digital marketing and publicity campaign surrounding their new product launch. Agency staff traveled to Tampere, Finland to capture on-the-scene images, to film and direct short video sequences, and to compile additional still photographyfor the project.
1. Darren Shuster, the CEO and Founder of 18-year old, Los Angeles-based Pop Culture PR, has appeared on two dozen LIVE or taped TV segments since January 1, 2015. These included FOX, CBS, ABC, NBC and CNN appearances on behalf of selected clients.
From the I’ve-Been-In-The-PR-Business-For-17-Years Department:
After working with a Wall Street Journal/ MarketWatch reporter recently on a CEO-Business-Advertising story, I bumped into a much welcomed reminder:
There are still passionate, real, thinking, inquisitive reporters in the world. Habitually checking facts, engaging in multiple conversations, obsessing over details, follow-up emails, clarification requests at all hours of the night, quality time on the phone, asking tough questions, great listening skills.